$65,500 conversion value generated 397% return on ad spend (ROAS) 13,500 clicks for the whole campaign
The thousands-dollar business journey of a brand specializing in gut health
The thousands-dollar business journey of a brand specializing in gut health
Meet Ms. Grace Liu PharmD, a leading microbiologist in gut health and human health care in general, when she is offering online training The opening of many online short-term training courses to introduce the importance of gut health, so that our customers can better understand the healing of long-term but ineffective intestinal diseases.
However, sharing about the dangers of intestinal diseases is not difficult for a doctor specializing in microbiology, but to sell and launch products belonging to the “pharmaceutical world” of intestinal health supplements is not an easy journey for Ms. Grace Liu
Meet Ms. Grace Liu PharmD, a leading microbiologist in gut health and human health care in general, when she is offering online training The opening of many online short-term training courses to introduce the importance of gut health, so that our customers can better understand the healing of long-term but ineffective intestinal diseases.
However, sharing about the dangers of intestinal diseases is not difficult for a doctor specializing in microbiology, but to sell and launch products belonging to the “pharmaceutical world” of intestinal health supplements is not an easy journey for Ms. Grace Liu
Table of Contents
Objective
Establish a strong online presence and drive sales for The Gut Institute using Google Search, Google Shopping, and Google Display Ads
Challenge
The Gut Institute, an innovative brand specializing in gut health and wellness, sought to kickstart their online Journey and generate sales. As a newly-established company, they required a comprehensive Google Ads strategy that included Google Search, Google Shopping, and Google Display Ads to reach their target audience effectively.
Google advertising strategy
As a Google Ads agency, we partnered with The Gut Institute to create a data-driven ad campaign that showcased their unique offerings and commitment to gut health solutions. Our work included:
In-depth keyword research to identify opportunities
Optimized ad targeting for maximum audience reach
Engaging ad creatives for Google Search, Google Shopping, and Google Display Ads
Continuous monitoring and adjustments for sustained Improvement
Results
The Results Our targeted Google Ads campaign delivered remarkable results for The Gut Institute, successfully launching their brand and driving sales.
With an ad spend of $16,500, the campaign generated a conversion value of $65,500 and an impressive 3.97x ROAS. These results highlight the effectiveness of our customized approach and showcase our ex- pertise in getting brands off the ground
Clicks generated
Amount
Spent
Conversion value
Return On Ad Spend
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